Prototype work outside our three core practices.
Government, Hospitality, and Marketing are where we've built the deepest body of work β but a small number of engagements have taken us into other sectors. Shown here in genericized form, consistent with our editorial policy.

A financial services firm's digital presence
A corporate website for a financial services firm, applying the same clarity-first, trust-led approach we bring to institutional and hospitality work to a sector built on precision and confidence.
The Vision
Financial services firms face a version of the same trust problem as public institutions and hospitality brands β a client has to feel confident in an institution before they'll hand it their money. We wanted to prove our approach travels beyond the three sectors we're best known for.
View Live Prototype ↗Status: Complete.

A cybersecurity company's website
A website for a technology company operating in the cybersecurity space, translating technical credibility into a clear, confidence-building digital presence for a non-technical buying audience.
The Vision
Technical firms often over-index on proving expertise and under-index on being understood by the people signing the contract. We wanted to show that a cybersecurity company's website could do both at once.
View Live Prototype ↗Status: Complete.

A store management system
An internal system for managing retail store operations β inventory, stock levels, and day-to-day store administration β built as a standalone tool rather than for a specific named retailer.
The Vision
Not every system we build sits neatly inside Government, Hospitality, or Marketing. This one exists to prove our operational-systems thinking travels to retail as readily as it does to a ministry back office or a property management company.
Internal System β Not Publicly ViewableStatus: Complete.

A go-kart racing venue's website
A completed website for a high-energy go-kart racing destination, built around speed, competition, and social fun for an audience spanning families, groups of friends, corporate events, and thrill seekers.
The Vision
An entertainment venue's website has one job a research institute's doesn't: make the visit feel exciting before anyone's even booked. We wanted the site itself to carry the same adrenaline as the track.
View Live Prototype ↗Status: Complete.

A regional hospital's website
A website in development for a regional hospital, presenting services, specialists, and patient-facing information for a public healthcare provider.
The Vision
Public healthcare websites are often the least invested-in part of a hospital's public presence, despite being where an anxious patient looks first. We're applying the same discipline here as everywhere else.
View Live Prototype ↗Status: In development.

A private hospital's website
A website in development for a private hospital, presenting specialist services and patient-facing information with the polish expected of a private healthcare provider.
The Vision
Private healthcare competes on trust as much as clinical quality β the website has to convey both at once, from the first screen.
View Live Prototype ↗Status: In development.

A healthcare provider group's website
A website in development for a healthcare provider group operating across multiple facilities, unifying a fragmented multi-site presence under one coherent identity.
The Vision
Multi-facility healthcare groups often end up with each site having its own inconsistent web presence. This project exists to prove one coherent identity can still let each facility feel distinct.
View Live Prototype ↗Status: In development.

A hospital-affiliated medical training college's website
A website in development for a medical training college affiliated with a private hospital, presenting clinical training programmes tied to a real teaching hospital environment.
The Vision
A hospital-affiliated training college has a genuine advantage over standalone colleges β real clinical exposure β and the website should make that advantage obvious immediately.
View Live Prototype ↗Status: In development.
Working in a sector outside Government, Hospitality, or Marketing?
No sales pitch. No obligation. A confidential first conversation, on your timeline.